This is the Best Day to Send an Email Marketing

The email marketing strategy in a company is not only a planning tool, it can also become the best allied to strengthen branding and consolidate a corporate trajectory.

We must be clear that e-mail marketing may or may not be successful, however, it is even more important to understand that we are gambling the good reputation of the company.

So, we will start knowing what is emailing strategy?:

Today, many companies use millions of marketing tactics, this is one of this. The intended aim is to allow send emails promotions to a selected, logically and available list of potential customers in order to approach them.

But, why to use the mail?

Mail is one of the oldest way of communication, today, thanks to the digitalization era, we can access easily and quickly to our correspondence from our smartphone.

According to the SocialMediaToday, a digital media company that reports business news, the email open rate from mobile devices has increased by 180% in the last three years. Becoming in to the best media way to match with the costumers.

Despite constantly we received entries in our emails and immediately we verify them, the big marketing managers ask themselves, what is the best time to send email marketing and get the attention from these potential customers?

To know the answer of this question, we must know The Target.

For a campaign to be effective, the first thing we need is a “Marketing List” that is no more than an updated and segmented register of clients with profiles and characteristics that allow the identification with the products marketed by the company.

If you want to know how to create this list you can take a look at this video.

Once this list is filtered, let’s analyze the perfect moment when the readers will pay special attention to our campaign, and for this we will focus on their weekly plan. Just remember the mission is help us approach our customers knowing their likes and preferences.

According to the study from 2017 of GetResponse the campaigns sent at 16 hrs indicate the higher open rate.

However, let’s see what is the behavior of our customers during the week.

MONDAY

Certainly, Monday is often a busy day, customers returns from their weekend so they use to be disconnected from business issues and it is very difficult to keep their attention.

Generally Monday’s tasks consist on:

• Clean the email inbox,
• Prepare the weekly plan,
• Attend meetings,
• Be updated and prepare pending reports.

Regardless of everything we have mentioned, in certain cases, particular clients will be able to read the campaign in the afternoon, because we expected the workload decreases.

TUESDAY

Once the Monday tide is going out, early in the morning the clients are willing to pay attention and invest time into our sent emails, because they consider it is a good time to make decisions.

The Recommendation is to send this emails before 8-9 am or between 12: 00-16: 00

WEDNESDAY

As we know, Wednesday is the central day of the week, so it minds our clients are hard at work. However, statistically, is the best day of the week to send newsletter and that is because they will be particularly receptive due in terms of productivity, the needle is in the highest part.

Of course, everything will always depend on the previous knowledge we have about the clients included in our list.

THURSDAY

It also an acceptable and reasonable day very early in the morning, between 8 a.m. and 8:30 a.m. The clients usually find topics to release stress and forget the daily routine.

Remember, the competition knows all these records and we must pay special attention to the branding and services we offer to avoid falling into the spammer email group.

FRIDAY

Technology products demonstrate a greater receptivity on Fridays. So, we can provide and offer a lot of possibilities for our clients. This mind they will pay special attention and interest when they open our newsletters allowing us a great way to offer all our products and services.

 

Definitely this whole topic is about showing everything around and what is involved a startup. How we can to avoid and prevent, by all means to achieve the headline “Spammer” and fight with the competition.

The recommendation is once you have selected the day and time for the campaigns, you just have to maintain it and promote the expectation by the client.

Tell us about, your experience sending email marketing and if the statistics match with your practices.

Radar opened.

 

Based on the content posted on:

 

Introducing Product Marketing Services

For years we have been supporting companies by designing (Product Design) and developing (Product Development) their own digital products, like mobile apps, web systems, chatbots, cloud services and so.

We have accumulated a lot of experience on turning simple business on successful products. Prove to yourself by browsing the Portfolio page. Remember you can download a full case study for some projects here.

We really understand how difficult is to launch and to keep a product profitable, because of multiple facts. To be honest with you, tons of products will never achieve business stability.

Today, we are closing the circle. We’re happy to announce you that our team will also support product marketing services, focused on $3M+ in revenue companies. Now you can get all you need in a same place. And I think this is a very positive fact, because designing and engineering team can be so close to the marketing team.

If includes a wide variety of services but I can mention:

  • Setup and manage marketing strategies
  • Branding
  • Social Media
  • Paid Media (CPC, CPM) on Facebook, Google and LinkedIn
  • Blogging and SEO
  • Email Marketing
  • Growth Hacking techniques and more.

For now, we are just accepting an small batch of products to market a month, in regions like United States and Latin America.

Guys, you know we love to share 100% valued content with you, so take a look at product Marketing category in order to learn more tips, specially written for CMOs and Head of Sales about how to attract more leads through digital marketing and growth hacking techniques.

All of you out there, are you facing sales and marketing challenges? Feel free to drop us a line in order to understand your start point and show the way to the next level. If you hate contact forms 🙂 you can pick a date to talk with me.

4 Keys to Get Your First Product Customers

Hi guys! Thanks so much for be there. In this occasion I want to share with you some points about how to get your first customers.

You already know that engineering skills are required to be successful with your product… but we are missing a very special thing: sales! It can be the next Netflix, the next Facebook or whatever big thing to want. If we don’t have paid customers, we actually have a hobby.

I’m obsessed with grow products around the globe, and you need to be as well. “Successful is our duty” says Grant Cardone.

So, in this post I will share with you 4 points to need to pay attention:

#1 Focus on your customers, not in your product.

Most founders don’t understand this. On your business, the customer is the king. Again: focus on your customers, not in your product. Finally your customer makes your product real, so, please listen to them.

Put your customer first always.

#2 Be obsessed with data analytics.

What gets measured, gets managed“.  If you are head of product, you must to love charts and data analytics.

You need to be familiar with Google Analytics, Firebase Analytics, Kissmetrics, Google Data Studio or Microsoft BI.

#3 Build empathy with your community.

Listen, listen, listen. Close your fucking mouth and listen again. Don’t move a single finger before to know how it can improve your community goals.

Start a Facebook Group, WhatsApp chat, Slack channel or whatever you what to keep in touch with your community members. Answer frequently common questions publicly, maybe on YouTube Live or Facebook Live.

Notice that I said community, not audience.

#4 Don’t sale… share value.

You don’t want they sell you a house, but you want to buy a house. It’s a different point of view that you need to focus in order to insert as much value as you can. Expose your talent, where people can evaluate your skills and experience. Help people to solve problems.

 

Finally I would like to invite you to watch my webinar when I talked about how to convert your simple visitors into paid customers, in B2B. It’s a simple cycle that you need to customize.

What’s your biggest problem to grow and scale your product? Write in the comments.

If you need help with your product design and development, just let me know. Here at 4Geeks we have a strong skilled team ready to help you. Want to see the portfolio? Go ahead! Contact us at any time.

Best way to get your first product customers

I have seen tons of digital products die, because of many kind of reasons, but the main reason is because they can’t get enough customer who pays for their product. So, you know… that product will die very very soon.

My role in 4Geeks is helping companies or individuals to build profitable digital products. My own experience in past projects (includes wins and a lot of mistakes) is letting me to advice another companies in the right way. Ohh!! It’s important to say that my team in 4Geeks is so talent.

I will provide you some espectacular techniques that helped me to get our first customers. Hope it can help you too:

#1. They need trust in you:

No body will give money if they don’t trust in you. It’s so basic to understand that people out there will not give you money if they can’t trust in you, as a honest and valuable person. So, the first step to be trusted by other people is helping.

Helping? That’s correct. You need to provide the larger quantity of value to your community. The sells will happen later.

So, if you are distributing a digital product, focus on create a community and feed them with good content every single week. Here you can get support in Facebook, LinkedIn, Twitter, YouTube, Instagram and so.

Remember: value, value, value…then sell.

In another posts I will guide you with some tips to build a strong community on social media.

#2. Expose your customers reviews:

Social selling is so powerful and maybe did not know it. People are taking important decision based on other people’s decision. If you understand this, your business can grow

If you manage a software product, the easiest way to get customers feedback is on your Facebook Page. So, users can write a review right there, 100% public. Take a look at the following screenshot:

If you need help to setup reviews and rating on your Facebook Page, please consult this support page and expose your customer reviews. Easy peasy.

#3. Have a plan:

After start getting paid customers on your company, you need a plan. This plan needs to be so congruent with your goals and budget, and it can help you. It’s not necessary this be the perfect plan. Use your family and friends feedback to tuneup your plan.

A robust plan will help you on a second or third stage, when you need to create auto process and speed up operations.

Internet is a powerful gun to let you reach millions of people in one minute. What’s your plan?

I would like to suggest you to read Crush It!, by Gary Vaynerchuck. Here a preview:

#4. Focus on customers:

Your product or your company maybe is so brilliant, but your product is nothing without paid customers. That means you need paid customer to have a real business. So, please please please focus on building a strong customer engagement.

In this point, the customer service is so crucial.

You can use some auto marketing tools like chat on your webpage, newsletter, exclusive content, forums, Facebook Groups. In 4Geeks Payments, for example we run a chat room for developers, API documentation, guides and so.

In other posts I will guide you to how to use a email marketing and chatbot tool to drive your attention into your customers, automatically.

#5. Don’t be afraid to request payments:

 

Do you know what’s the main reason that companies are not charging users? It’s because they are not requesting payments. Why? Because they don’t trust in their solution or service. It sounds so weird, but it’s true. Don’t panic. It’s a common mistake when you are a early entrepreneur.

To fix this, you have to learn how to close a deal, but before you need to trust in your team, in your product or service… and you need to build empathy with your customers.  You company goals depends on you.

 

If you already have a plan and if you need help to building your digital product, with no matter your industry, maybe my team here in 4Geeks can support you. Just fill out this contact form  and an expert will guide you to the next step.

Email Validation: A Critical Success Factor in Email Marketing

Businesses and consumers alike rely on emails for information and as a primary communication channel. As a result, email marketing is a high priority for businesses of all types and sizes.

Despite the creation of comprehensive email strategies, very few companies include email validation as a weapon in their arsenal. Dead-end email accounts slowly clog up your contact lists, wasting time and dollars as you send messages that are doomed to bounce back. Without this essential tool, even a masterfully crafted email marketing program can fall flat.

Focus on the audience that wants your emails.

Numerous statistics substantiate the reason why marketers are investing so much in email marketing. For example, The Radicati Group states that the total number of global email accounts is expected to exceed 4.9 billion by the end of 2017. Among those email users, 57 percent spend between 10 and 60 minutes reviewing marketing emails each week, as reported by ChoozOn.

With all this in mind, it’s no wonder that 81 percent of B2B marketers use email newsletters for content marketing, according to Content Marketing Institute. But what happens when people leave companies or make changes to their personal email addresses?

Poor list quality can quickly accumulate as these email accounts are abandoned by their owners. Similarly, many companies rely on gathering email addresses at the point of sale or from a mobile device. When entering verifying information on a mobile, typos can be made by the email owner that are only discovered later, when marketing emails go undelivered.

These issues leave you struggling to reach your primary targets. An updated email list is critical to making the most of the return on investment that email marketing offers. According to Andrew Blazewicz, co-founder of the email validation service Email Checker, “Webmasters and internet marketers send thousands of emails to their clients and potential customers every day. Emails bouncing back means a reduced Sender Score, which is a rating between zero and 100 that identifies your sender reputation and shows how other mailbox providers view your IP address.”

Blazewicz explains the importance of these Sender Scores to an email marketing campaign’s success. “It is similar to a credit score when testing creditworthiness. Instead, it tests deliverability worthiness. A high Sender Score means the majority of email campaign messages will reach the inboxes. In contrast, a low Sender Score means messages will end up in recipients’ junk folders or be blocked by the mailbox provider.”

Realizing the benefits of email validation.

Email verification, or email validation, is a potential solution to the epidemic of inaccurate or abandoned email addresses. Email verification can step in to keep your connections current with loyal subscribers or interested prospects for better email marketing results.

Using an email validation process includes real-time verification of subscribers on your email list, both as they enter the email and in batch form with your existing list. It’s ideal for ensuring accuracy for both new and long-established email lists.

When you send an email campaign to thousands of email addresses, imagine how much a more accurate list will benefit your marketing program.

 

1. Saving money and improving ROI.

The biggest benefit is the amount of money you can save through reduced marketing costs. Every message that is sent represents dollars spent, so each marketing message that travels to nonexistent or inaccurate email addresses equates to dollars down the drain.

With a more accurate, validated list, you’ll likely report an overall higher return on investment for your efforts — after all, your campaign statistics will no longer come back lower than expected. When management starts to see significant results from your email efforts, those results can translate to more dollars directed toward future email marketing campaigns.

2. Actionable data insights and segmentation.

Along with poor campaign statistics, an inaccurate email list won’t provide actionable data insights that can offer direction for future engagement strategies or content themes. That information is vital for your return on investment, and a chorus of bounced emails provides nothing but noise.

A validated email list will tell you who’s an active user and who has used your company’s services or products in the past, among many other insights. This provides a way to further segment your email marketing strategy. You can send separate messaging to each group, incentivizing group members to return or offering them updates related to their recent purchases.

 

3. Enhanced reputation.

If your bounce rate increases and email providers start banning you from their services, your reputation as a business will be on the line. No one wants his brand to have “spammer” associated with it. Therefore, email validation can go a long way toward maintaining your status as a reputable brand with your Email Service Provider (ESP), Internet Service Provider (ISP) and target audience.

While we all want to handle emails properly and change our information when we need to, the reality is that marketing subscriptions often fall through the cracks. Your audience members won’t always remember or take the time to report to you when their addresses change.

That’s why you need an email validation tactic in your email marketing strategy to stay relevant and reap the many benefits of an email marketing campaign — otherwise, your message is just falling on deaf ears.

Source: Entrepreneur.com

Get more customers with Google Adwords

Building a product or service is as important as selling it. So, the passion must be the same.

We were helping startups to buil their products, now we are ready to help startups to get real customers by the best and smart way: online advertising.

Please, take a look at the following video on how Google Adwords can help you to get more customers by reaching the right people at the right time. Then, contact us and let us advise you.

How We Ensure the Best Devs to Work On Your Project

Getting developers is a so huge task, no matter the technology or country/region where you based. We know it.

Today, startups is spending a lot of time and money on looking for the right people to their product development. And is very important to hire more than awesome or skilled developers, They will be part of your initial team, and the product success depends on them.

So, if your startup is backed by some investors, you probably don’t want to fall down so quickly.

Here some steps that we are using in order to select the developers to work on, our internal projects or in our clients’ projects, to ensure that your product will be develop on right way.

  1. Resume filter
  2. English test.
  3. Pre screening interview
  4. Tech interview
  5. Tech test.
These steps are helping us to select just experienced people, on specific technologies.
On next posts I will describe how we are planning projects and how we are communicating with our developers in some of our offices in San Jose (Costa Rica) or Guadalajara (Mexico).
If you are a developer and want to join our team, please take a look at this open job positions.
If you are business owner, feel free to contact us and let’s talk about your project and how we can help you.

How to value a company pre-revenue to give out equity?

Equity is the most popular “payment way” to co-founder’s startups. So, how many equity?  Equity in no-early stage will be money, a lot of money!

This title is was the same question title in FounderDating.com and I have found some answers that I would like to share with you.

 

Dimitry of SafeZone answered:

Normally, at such an early stage it is not about valuation, but rather about contribution. Each partner should get percentage that reflects their contribution to the project (say, in terms of time, skill set, contacts, and/or self-financing). There are various formulas that try to do that, but they often give different results and contain subjective factors.
In my experience, in the end it always comes down to negotiations – all potential partners decide what percentage they will feel good about.
In any case, I would suggest not to get cheap on this – good partners are hard to find. Remember that there is a ~90% chance that you will fail and these percentages will become meaningless, and if you do succeed and get millions, then does it really matter if it’s one million more or less?

Scott, an advisor in Silicon Vallyer answered:

Project your next month revenues. Get comps of similar public companies vs. their previous year’s revenue (e.g. 3x). That’s a reasonable guess about what your company will be worth next year if you are on target. There is some high probability you will fail and lose everything, some probability that you will sell less than forecast, and some probability that you will earn more. The expected value of your company is the weighted sum of all those probabilities times their values. For sake of illustration let’s say that there is a 50% chance sales will be $0 and 50% chance the company will sell an average of $1M. Take the weighted average and you get an expected value of sales of $0.5M. Multiply that by the industry multiplier (e.g. 3x) and you get an expected valuation of $1.5M next year. Technically you should adjust this by the time value of money based on current interest rates. If the values of the payoffs were well known you definitely should adjust for that, in this case the errors in size of next year’s sales, the probabilities, and next year’s multiples probably swamp the interest rate corrections so we are only getting a stake in the sand estimate for a negotiation staring point. In the end you might adjust that estimate to get agreement between both parties. But at least you now know a way to find a starting point for negotiations.

Finally, check out slicingpie.com, probably it can give you a more clear way.

I have made a lot of mistakes. Hope this post can help you.

Learn What’s Google Adwords and How it Works.

Google Adwords is a very intelligent and good platform for advertising on Internet. One of most important key features of online advertising is what easy to measuring the campaign and the investing (ROI reports).

Google Adwords helps to grow your company, targeting your ads on smartphones, websites, Google search result and YouTube. Low-resources companies loves Google Adwords, because it can adjust to their budget, paying just for their needs.

On the following video you can learn more about Adwords.

If you need help to get new customers, please write us.

 

8 Mistakes to Avoid When Starting a Business From Home

When you try to starting a business from home, is normal find some troubles/issues that disallow you to grow.

“Doing your business on your own from home can get stale. It’s hard to keep feeding the imagination all on your own” says Carolina Daniels on this article.

Well, here are eight mistakes to avoid when starting a business from home. Is important try to identify and looking for a solution as soon as possible:

  1. Spending Too Much Time at Home.
  2. Keeping a 24-7 Work Schedule.
  3. Allowing Interruptions.
  4. Depending Too Much on Loved Ones.
  5. Failing to Create a Separate Work Area.
  6. Letting Employees Abuse Your Home.
  7. Getting too Busy to Stay Organized.
  8. Starting the Day Without a Plan.
Read the source post for get more info. Don’t forget share with your friends.