5 Steps to Write a Good Blog

Many times we ask ourselves the question, how can I write a good blog? And this could have several answers, so at the time of making the decision to create one we must be sure that the content we are going to provide is of quality and, in this case, we know what our future audience wants, we must also have that special heart, something that characterizes us and that makes our blog stand out from the rest.

The creation of a blog in many cases helps us to position our brand or company and is simple because not much money is invested and we can generate future customers in a natural way, offering content that is useful and quite complete to our audience, this allows us to position ourselves in the face of our closest competitors.

When our content is quite good and is very useful to our readers, Google interprets that our blog is important and begins to show on the results page, this happens when people use keywords related to our company.

That’s why in this blog I’m going to give you 5 basic and simple tips that can help you in the growth of your company by writing good material for your blog.

 

#1 – Get to know your target audience:

Being in direct contact with our community helps us know better their possible needs. Understanding them and putting us in their shoes helps us to write more real content. A good way to get to know our audience is through the support of other social networks like Instagram, where we can create small surveys to know the interests of our community and that this will provide us with topics for future posts.

 

#2 – Plan your contents:

When we already have a clear idea about what we are going to write, it is likely that many ideas abound in our heads, so we must organize and plan well what day we will upload our post, the ideal is that all of them have the same structure them in a convenient way.

 

#3 – Clarity:

At the time of writing we must be clear, use words that are easy to understand, when we use very technical languages it is possible that not all of our community manages the same language, so we must create texts that are understandable, we must take into account that, most of the times, we are writing to help solve problems so we must be clear and concise in the information we provide.

#4 – Titles:

The title is the first thing that our reader sees, in a certain way it is a guide and it is what attracts them most quickly to our publication, this because we are in competition with other contents of the first page of search engines like Google, a excellent title could carry some of these characteristics:

  1. Keywords
  2. Interesting
  3. Generate curiosity
  4. Convincing

 

#5- Write the best text:

Create attractive texts is of real importance, in order to please our reader, also we must remember that we are promoting our brand, so we must put enough love on this, in order to create a useful and complete post, and that is of great help to the community that reads us. Some features to make our text more attractive could be:

  1. Interesting and pleasant
  2. Mention examples
  3. Includes images and info graphics
  4. Generates interaction with the reader

In conclusion, if we want to attract more people to our site and have a better brand position, we must always be clear, understand our audience and give them the possible answers to their needs.

3 Most Popular Transactional Email Services for Products

One of the most basic product tasks is sending emails. No matter the interface or device; it can be a web product, a mobile product, TV product, wearable, API, etc.

So your product will send an email to register new users, to restore passwords, shipping notifications, or any message that you need to send to users triggered by internal or external events. It’s very very common for a product send emails. In the market exists some alternatives to send emails that maybe your development team want to know.

In the following 2-3 minutes I will mention the 3 main transactional email services to keep in mind. All of them are handled by their API and several software libraries to integrate with specific software languages.

Ok, here we go:

#1: Mailgun

Mailgun is my favorite transactional email service because of their simplicity to setup and integrate.

In Mailgun you can create sub-accounts, so  you can use each sub-account for each domain with separate lists of email. There’s batch sending features to personalize emails, detailed analytics, and logs, and a powerful parsing engine to turn incoming emails into JSON and route it where you want.

Mailgun is very easy to use,

 

#2: Amazon AWS SES

Amazon Simple Email Service (Amazon SES) is a cloud-based email sending service designed to help digital marketers and application developers send marketing, notification, and transactional emails. You can use the SMTP interface or one of the AWS SDKs to integrate Amazon SES directly into your existing applications.

With Amazon’s email offering, you’ll handle everything on your own. And it’s priced accordingly. There’s no plans to pick from, no tiered feature levels: just a flat fee of $0.10 per thousand emails you send, plus another $0.12 per GB of email attachments sent (up to a max of 10Mb per email message).

If you send from an application hosted in Amazon EC2, the first 62,000 emails you send every month are free.

Read more about this service in their website and learn how to integrate it with your product, examples codes and so.

 

#3: Sendgrid

Sendgrid is one of the most popular email service that recently has been acquired by Twilio.

Similar to Mailgun and AWS SES, you can use Sendgrid to send transactional email via SMTP or via API. Their API documentation is very complete.

Sendgrid includes an user interface to let user compose, send and track marketing emails (and all in between). It includes to add contacts, create segments, create and send campaigns, and view your stats.

 

Want to learn more? Check it out here.

 

Ok. Hope you can find pure value on this post and you can keep in mind these email transactional services to use into your product… it’s useful to send shipping notifications, password recovery, and almost every stage you want to communicate to your users.

Get More Social Media Traffic Using These 7 Free Tools (Neil Patel)

In this post I want to share with you this video from the great Neil Patel about how to get more traffic to your product with some social media tools.

Feel free to share this post with your team and community.

 

Best 3 Tools to Analyze Products and Predict Growth

If you are behind a product management, you already know how important and crucial is to measure every single step in the product life cycle. Why? Because you need to engage customers by providing them an excellent solution.

Happy customers should be equals best ROI. A good ROI numbers can help you to predict your product growth for the next months.

Here at 4Geeks we design and develop products for other companies, so, sometimes we suggest our customers ways to collect and to analyze data, as a good habit to growth. Now I want to share with you this information.

Ok, let’s go to the important part of this blog post. The best 4 tools to collect and analyze product data.

Tool #1: Google Analytics

Google Analytics is a very good tool to collect data from your website or mobile app. It’s free (always you can upgrade to any plan is you need more features).

Google have been gradually improving auto reports by adding Artificial Intelligence, so it help us to take better decisions like online visitors by region, country, device, ISP, date and more.

I have used Google Analytics since 10 years ago. Nowadays, I can receive custom “smart reports” driven by AI.

Google Analytics for Firebase (serverless platform to run modern apps) let developers and marketers to track users behavior easily from their APIs, SDK and libraries.

At the heart of Firebase is Google Analytics for Firebase, a free and unlimited analytics solution. Analytics integrates across Firebase features and provides you with unlimited reporting for up to 500 distinct events that you can define using the Firebase SDK. Analytics reports help you understand clearly how your users behave, which enables you to make informed decisions regarding app marketing and performance optimizations.

Tool #2: KeenIO

KeenIO is a premium analytical and 100% custom platform built for developers, letting them collect, store, query and present data.  You can start using KeenIO for 30 days for free, then you can pay $1 per 10K events streamed, and $1 per 10M properties scanned.

Since KeenIO is customizable platform acceded by APIs and libraries in multiple languages like Python, Java, Swift, Javascript, PHP, .NET and more. With APIs designed for software developers, you can build intelligent apps and data products that offer analytics as a core feature, in minutes.

Nowadays, KeenIO serve multiple startups in all industries, and companies like Pandora, Polycom, Unity, Sendgrid, App.io and Adobe.

Definitely KeenIO is a great option to analyze and predict product growth. Test it, and let me know your feedback in comments.

Tool #3: Kissmetrics

Kissmetrics is a top-level data science and analytical platform, founded by Neil Patel, the marketing guru.

With this tool you can understand what people are doing on your website and products, and deliver behavior-based engagement every step of the way.

Kissmetrics let startups, SaaS and product owners  to use powerful insights to give your customers exactly what they want.

You can easily connect with your customer on Facebook and Instagram in order to create dynamic, automated Facebook Audiences with a single click, for better targeting and higher ad ROI.

Also you can integrate it to Slack, Shopify and WooCommerce, and then setup automation email campaigns in order to engage your customer to your product, all in auto-pilot.

If you was looking for a tool to collect your customer actions on your product, here you have 3 options. Please comment below your experience. What’s your favorite tool? What’s your growth plan?

See you next!

This is the Best Day to Send an Email Marketing

The email marketing strategy in a company is not only a planning tool, it can also become the best allied to strengthen branding and consolidate a corporate trajectory.

We must be clear that e-mail marketing may or may not be successful, however, it is even more important to understand that we are gambling the good reputation of the company.

So, we will start knowing what is emailing strategy?:

Today, many companies use millions of marketing tactics, this is one of this. The intended aim is to allow send emails promotions to a selected, logically and available list of potential customers in order to approach them.

But, why to use the mail?

Mail is one of the oldest way of communication, today, thanks to the digitalization era, we can access easily and quickly to our correspondence from our smartphone.

According to the SocialMediaToday, a digital media company that reports business news, the email open rate from mobile devices has increased by 180% in the last three years. Becoming in to the best media way to match with the costumers.

Despite constantly we received entries in our emails and immediately we verify them, the big marketing managers ask themselves, what is the best time to send email marketing and get the attention from these potential customers?

To know the answer of this question, we must know The Target.

For a campaign to be effective, the first thing we need is a “Marketing List” that is no more than an updated and segmented register of clients with profiles and characteristics that allow the identification with the products marketed by the company.

If you want to know how to create this list you can take a look at this video.

Once this list is filtered, let’s analyze the perfect moment when the readers will pay special attention to our campaign, and for this we will focus on their weekly plan. Just remember the mission is help us approach our customers knowing their likes and preferences.

According to the study from 2017 of GetResponse the campaigns sent at 16 hrs indicate the higher open rate.

However, let’s see what is the behavior of our customers during the week.

MONDAY

Certainly, Monday is often a busy day, customers returns from their weekend so they use to be disconnected from business issues and it is very difficult to keep their attention.

Generally Monday’s tasks consist on:

• Clean the email inbox,
• Prepare the weekly plan,
• Attend meetings,
• Be updated and prepare pending reports.

Regardless of everything we have mentioned, in certain cases, particular clients will be able to read the campaign in the afternoon, because we expected the workload decreases.

TUESDAY

Once the Monday tide is going out, early in the morning the clients are willing to pay attention and invest time into our sent emails, because they consider it is a good time to make decisions.

The Recommendation is to send this emails before 8-9 am or between 12: 00-16: 00

WEDNESDAY

As we know, Wednesday is the central day of the week, so it minds our clients are hard at work. However, statistically, is the best day of the week to send newsletter and that is because they will be particularly receptive due in terms of productivity, the needle is in the highest part.

Of course, everything will always depend on the previous knowledge we have about the clients included in our list.

THURSDAY

It also an acceptable and reasonable day very early in the morning, between 8 a.m. and 8:30 a.m. The clients usually find topics to release stress and forget the daily routine.

Remember, the competition knows all these records and we must pay special attention to the branding and services we offer to avoid falling into the spammer email group.

FRIDAY

Technology products demonstrate a greater receptivity on Fridays. So, we can provide and offer a lot of possibilities for our clients. This mind they will pay special attention and interest when they open our newsletters allowing us a great way to offer all our products and services.

 

Definitely this whole topic is about showing everything around and what is involved a startup. How we can to avoid and prevent, by all means to achieve the headline “Spammer” and fight with the competition.

The recommendation is once you have selected the day and time for the campaigns, you just have to maintain it and promote the expectation by the client.

Tell us about, your experience sending email marketing and if the statistics match with your practices.

Radar opened.

 

Based on the content posted on:

 

Introducing Product Marketing Services

For years we have been supporting companies by designing (Product Design) and developing (Product Development) their own digital products, like mobile apps, web systems, chatbots, cloud services and so.

We have accumulated a lot of experience on turning simple business on successful products. Prove to yourself by browsing the Portfolio page. Remember you can download a full case study for some projects here.

We really understand how difficult is to launch and to keep a product profitable, because of multiple facts. To be honest with you, tons of products will never achieve business stability.

Today, we are closing the circle. We’re happy to announce you that our team will also support product marketing services, focused on $3M+ in revenue companies. Now you can get all you need in a same place. And I think this is a very positive fact, because designing and engineering team can be so close to the marketing team.

If includes a wide variety of services but I can mention:

  • Setup and manage marketing strategies
  • Branding
  • Social Media
  • Paid Media (CPC, CPM) on Facebook, Google and LinkedIn
  • Blogging and SEO
  • Email Marketing
  • Growth Hacking techniques and more.

For now, we are just accepting an small batch of products to market a month, in regions like United States and Latin America.

Guys, you know we love to share 100% valued content with you, so take a look at product Marketing category in order to learn more tips, specially written for CMOs and Head of Sales about how to attract more leads through digital marketing and growth hacking techniques.

All of you out there, are you facing sales and marketing challenges? Feel free to drop us a line in order to understand your start point and show the way to the next level. If you hate contact forms 🙂 you can pick a date to talk with me.

4 Keys to Get Your First Product Customers

Hi guys! Thanks so much for be there. In this occasion I want to share with you some points about how to get your first customers.

You already know that engineering skills are required to be successful with your product… but we are missing a very special thing: sales! It can be the next Netflix, the next Facebook or whatever big thing to want. If we don’t have paid customers, we actually have a hobby.

I’m obsessed with grow products around the globe, and you need to be as well. “Successful is our duty” says Grant Cardone.

So, in this post I will share with you 4 points to need to pay attention:

#1 Focus on your customers, not in your product.

Most founders don’t understand this. On your business, the customer is the king. Again: focus on your customers, not in your product. Finally your customer makes your product real, so, please listen to them.

Put your customer first always.

#2 Be obsessed with data analytics.

What gets measured, gets managed“.  If you are head of product, you must to love charts and data analytics.

You need to be familiar with Google Analytics, Firebase Analytics, Kissmetrics, Google Data Studio or Microsoft BI.

#3 Build empathy with your community.

Listen, listen, listen. Close your fucking mouth and listen again. Don’t move a single finger before to know how it can improve your community goals.

Start a Facebook Group, WhatsApp chat, Slack channel or whatever you what to keep in touch with your community members. Answer frequently common questions publicly, maybe on YouTube Live or Facebook Live.

Notice that I said community, not audience.

#4 Don’t sale… share value.

You don’t want they sell you a house, but you want to buy a house. It’s a different point of view that you need to focus in order to insert as much value as you can. Expose your talent, where people can evaluate your skills and experience. Help people to solve problems.

 

Finally I would like to invite you to watch my webinar when I talked about how to convert your simple visitors into paid customers, in B2B. It’s a simple cycle that you need to customize.

What’s your biggest problem to grow and scale your product? Write in the comments.

If you need help with your product design and development, just let me know. Here at 4Geeks we have a strong skilled team ready to help you. Want to see the portfolio? Go ahead! Contact us at any time.

Best way to get your first product customers

I have seen tons of digital products die, because of many kind of reasons, but the main reason is because they can’t get enough customer who pays for their product. So, you know… that product will die very very soon.

My role in 4Geeks is helping companies or individuals to build profitable digital products. My own experience in past projects (includes wins and a lot of mistakes) is letting me to advice another companies in the right way. Ohh!! It’s important to say that my team in 4Geeks is so talent.

I will provide you some espectacular techniques that helped me to get our first customers. Hope it can help you too:

#1. They need trust in you:

No body will give money if they don’t trust in you. It’s so basic to understand that people out there will not give you money if they can’t trust in you, as a honest and valuable person. So, the first step to be trusted by other people is helping.

Helping? That’s correct. You need to provide the larger quantity of value to your community. The sells will happen later.

So, if you are distributing a digital product, focus on create a community and feed them with good content every single week. Here you can get support in Facebook, LinkedIn, Twitter, YouTube, Instagram and so.

Remember: value, value, value…then sell.

In another posts I will guide you with some tips to build a strong community on social media.

#2. Expose your customers reviews:

Social selling is so powerful and maybe did not know it. People are taking important decision based on other people’s decision. If you understand this, your business can grow

If you manage a software product, the easiest way to get customers feedback is on your Facebook Page. So, users can write a review right there, 100% public. Take a look at the following screenshot:

If you need help to setup reviews and rating on your Facebook Page, please consult this support page and expose your customer reviews. Easy peasy.

#3. Have a plan:

After start getting paid customers on your company, you need a plan. This plan needs to be so congruent with your goals and budget, and it can help you. It’s not necessary this be the perfect plan. Use your family and friends feedback to tuneup your plan.

A robust plan will help you on a second or third stage, when you need to create auto process and speed up operations.

Internet is a powerful gun to let you reach millions of people in one minute. What’s your plan?

I would like to suggest you to read Crush It!, by Gary Vaynerchuck. Here a preview:

#4. Focus on customers:

Your product or your company maybe is so brilliant, but your product is nothing without paid customers. That means you need paid customer to have a real business. So, please please please focus on building a strong customer engagement.

In this point, the customer service is so crucial.

You can use some auto marketing tools like chat on your webpage, newsletter, exclusive content, forums, Facebook Groups. In 4Geeks Payments, for example we run a chat room for developers, API documentation, guides and so.

In other posts I will guide you to how to use a email marketing and chatbot tool to drive your attention into your customers, automatically.

#5. Don’t be afraid to request payments:

 

Do you know what’s the main reason that companies are not charging users? It’s because they are not requesting payments. Why? Because they don’t trust in their solution or service. It sounds so weird, but it’s true. Don’t panic. It’s a common mistake when you are a early entrepreneur.

To fix this, you have to learn how to close a deal, but before you need to trust in your team, in your product or service… and you need to build empathy with your customers.  You company goals depends on you.

 

If you already have a plan and if you need help to building your digital product, with no matter your industry, maybe my team here in 4Geeks can support you. Just fill out this contact form  and an expert will guide you to the next step.

Email Validation: A Critical Success Factor in Email Marketing

Businesses and consumers alike rely on emails for information and as a primary communication channel. As a result, email marketing is a high priority for businesses of all types and sizes.

Despite the creation of comprehensive email strategies, very few companies include email validation as a weapon in their arsenal. Dead-end email accounts slowly clog up your contact lists, wasting time and dollars as you send messages that are doomed to bounce back. Without this essential tool, even a masterfully crafted email marketing program can fall flat.

Focus on the audience that wants your emails.

Numerous statistics substantiate the reason why marketers are investing so much in email marketing. For example, The Radicati Group states that the total number of global email accounts is expected to exceed 4.9 billion by the end of 2017. Among those email users, 57 percent spend between 10 and 60 minutes reviewing marketing emails each week, as reported by ChoozOn.

With all this in mind, it’s no wonder that 81 percent of B2B marketers use email newsletters for content marketing, according to Content Marketing Institute. But what happens when people leave companies or make changes to their personal email addresses?

Poor list quality can quickly accumulate as these email accounts are abandoned by their owners. Similarly, many companies rely on gathering email addresses at the point of sale or from a mobile device. When entering verifying information on a mobile, typos can be made by the email owner that are only discovered later, when marketing emails go undelivered.

These issues leave you struggling to reach your primary targets. An updated email list is critical to making the most of the return on investment that email marketing offers. According to Andrew Blazewicz, co-founder of the email validation service Email Checker, “Webmasters and internet marketers send thousands of emails to their clients and potential customers every day. Emails bouncing back means a reduced Sender Score, which is a rating between zero and 100 that identifies your sender reputation and shows how other mailbox providers view your IP address.”

Blazewicz explains the importance of these Sender Scores to an email marketing campaign’s success. “It is similar to a credit score when testing creditworthiness. Instead, it tests deliverability worthiness. A high Sender Score means the majority of email campaign messages will reach the inboxes. In contrast, a low Sender Score means messages will end up in recipients’ junk folders or be blocked by the mailbox provider.”

Realizing the benefits of email validation.

Email verification, or email validation, is a potential solution to the epidemic of inaccurate or abandoned email addresses. Email verification can step in to keep your connections current with loyal subscribers or interested prospects for better email marketing results.

Using an email validation process includes real-time verification of subscribers on your email list, both as they enter the email and in batch form with your existing list. It’s ideal for ensuring accuracy for both new and long-established email lists.

When you send an email campaign to thousands of email addresses, imagine how much a more accurate list will benefit your marketing program.

 

1. Saving money and improving ROI.

The biggest benefit is the amount of money you can save through reduced marketing costs. Every message that is sent represents dollars spent, so each marketing message that travels to nonexistent or inaccurate email addresses equates to dollars down the drain.

With a more accurate, validated list, you’ll likely report an overall higher return on investment for your efforts — after all, your campaign statistics will no longer come back lower than expected. When management starts to see significant results from your email efforts, those results can translate to more dollars directed toward future email marketing campaigns.

2. Actionable data insights and segmentation.

Along with poor campaign statistics, an inaccurate email list won’t provide actionable data insights that can offer direction for future engagement strategies or content themes. That information is vital for your return on investment, and a chorus of bounced emails provides nothing but noise.

A validated email list will tell you who’s an active user and who has used your company’s services or products in the past, among many other insights. This provides a way to further segment your email marketing strategy. You can send separate messaging to each group, incentivizing group members to return or offering them updates related to their recent purchases.

 

3. Enhanced reputation.

If your bounce rate increases and email providers start banning you from their services, your reputation as a business will be on the line. No one wants his brand to have “spammer” associated with it. Therefore, email validation can go a long way toward maintaining your status as a reputable brand with your Email Service Provider (ESP), Internet Service Provider (ISP) and target audience.

While we all want to handle emails properly and change our information when we need to, the reality is that marketing subscriptions often fall through the cracks. Your audience members won’t always remember or take the time to report to you when their addresses change.

That’s why you need an email validation tactic in your email marketing strategy to stay relevant and reap the many benefits of an email marketing campaign — otherwise, your message is just falling on deaf ears.

Source: Entrepreneur.com

Get more customers with Google Adwords

Building a product or service is as important as selling it. So, the passion must be the same.

We were helping startups to buil their products, now we are ready to help startups to get real customers by the best and smart way: online advertising.

Please, take a look at the following video on how Google Adwords can help you to get more customers by reaching the right people at the right time. Then, contact us and let us advise you.

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