Iyahaly S. •••••
VerifiedMarketing Execution And Events Coordinator
Experience
Marketing Execution and Events Coordinator
Content producer and marketing coordinator for PerkinElmer Informatics. Editing and optimization of email, blog and social media content. Analytics of all digital channels. Analyses of the marketing funnel and cx journey mapping. Implementation of paid digital campaigns.
Senior Marketing Consultant
Marketing and organizational consulting for small and medium businesses and cultural enterprises; market research. Marketing strategy design and execution, from kpi’s calculation to objective setting and operationalization of plans. Qualitative and quantitative research for insight gathering.
Senior Account Manager
Producer and manager of digital cross-channel marketing campaigns. Part of the Mid-tier team servicing over 100 accounts. Database management: structure and segmentation. Email, sms and direct mail campaigns production, execution and measurement.
Director
Founder of this artistic casting and performing arts producer company. Project manager: budget, casting, contract and vendor management and negotiation.
Web Producer
Web project manager for USA citicards.com, coordinating international teams for multiple overlapping projects. Implementation of the live chat functionality for the site.
Creative Director
Conceptualisation, direction and production of marketing integral campaigns that included both digital and ATL media. Brands: Peugeot, Eurohogar, INCAE, U Hispanoamericana, Toshiba
Creative Director
Creation, direction and production of integral advertising campaign that included: print, radio, Tv, outdoors and BTL actions. Brands: Budget Car Rental, Super Compro, Jiménez y Tanzi, Todo Motor, PEPSI.
Consultant
Design, marketing and communications consultant. Corporate branding and CSR program design and implementation. Multiple graphic production, including packaging.
Communications Coordinator
Producer and manager of all communications for the ONG’s different audiences. High executive targeted fundraising events and commercial fairs and other public events.
Media Assistant
Mass Media planning, buying and reporting. Market share reports.
Education
Bachelors in Marketing Management
Bachiller in Publicidad
Technical Diploma in Contemporary Dance
Top Skills
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