This is the Best Day to Send an Email Marketing

The email marketing strategy in a company is not only a planning tool, it can also become the best allied to strengthen branding and consolidate a corporate trajectory.

We must be clear that e-mail marketing may or may not be successful, however, it is even more important to understand that we are gambling the good reputation of the company.

So, we will start knowing what is emailing strategy?:

Today, many companies use millions of marketing tactics, this is one of this. The intended aim is to allow send emails promotions to a selected, logically and available list of potential customers in order to approach them.

But, why to use the mail?

Mail is one of the oldest way of communication, today, thanks to the digitalization era, we can access easily and quickly to our correspondence from our smartphone.

According to the SocialMediaToday, a digital media company that reports business news, the email open rate from mobile devices has increased by 180% in the last three years. Becoming in to the best media way to match with the costumers.

Despite constantly we received entries in our emails and immediately we verify them, the big marketing managers ask themselves, what is the best time to send email marketing and get the attention from these potential customers?

To know the answer of this question, we must know The Target.

For a campaign to be effective, the first thing we need is a “Marketing List” that is no more than an updated and segmented register of clients with profiles and characteristics that allow the identification with the products marketed by the company.

If you want to know how to create this list you can take a look at this video.

Once this list is filtered, let’s analyze the perfect moment when the readers will pay special attention to our campaign, and for this we will focus on their weekly plan. Just remember the mission is help us approach our customers knowing their likes and preferences.

According to the study from 2017 of GetResponse the campaigns sent at 16 hrs indicate the higher open rate.

However, let’s see what is the behavior of our customers during the week.

MONDAY

Certainly, Monday is often a busy day, customers returns from their weekend so they use to be disconnected from business issues and it is very difficult to keep their attention.

Generally Monday’s tasks consist on:

• Clean the email inbox,
• Prepare the weekly plan,
• Attend meetings,
• Be updated and prepare pending reports.

Regardless of everything we have mentioned, in certain cases, particular clients will be able to read the campaign in the afternoon, because we expected the workload decreases.

TUESDAY

Once the Monday tide is going out, early in the morning the clients are willing to pay attention and invest time into our sent emails, because they consider it is a good time to make decisions.

The Recommendation is to send this emails before 8-9 am or between 12: 00-16: 00

WEDNESDAY

As we know, Wednesday is the central day of the week, so it minds our clients are hard at work. However, statistically, is the best day of the week to send newsletter and that is because they will be particularly receptive due in terms of productivity, the needle is in the highest part.

Of course, everything will always depend on the previous knowledge we have about the clients included in our list.

THURSDAY

It also an acceptable and reasonable day very early in the morning, between 8 a.m. and 8:30 a.m. The clients usually find topics to release stress and forget the daily routine.

Remember, the competition knows all these records and we must pay special attention to the branding and services we offer to avoid falling into the spammer email group.

FRIDAY

Technology products demonstrate a greater receptivity on Fridays. So, we can provide and offer a lot of possibilities for our clients. This mind they will pay special attention and interest when they open our newsletters allowing us a great way to offer all our products and services.

 

Definitely this whole topic is about showing everything around and what is involved a startup. How we can to avoid and prevent, by all means to achieve the headline “Spammer” and fight with the competition.

The recommendation is once you have selected the day and time for the campaigns, you just have to maintain it and promote the expectation by the client.

Tell us about, your experience sending email marketing and if the statistics match with your practices.

Radar opened.

 

Based on the content posted on:

 

Freelancers vs IT Consulting Firms. Pros and Cons.

Digital services is the most outsourced field not just in the USA but in all the world. It’s so great when you find a trusted partner to outsource some work, it can be a freelancer or a company. So you are maybe looking for reason to choose a freelancer over a company or the other way around.

Ok. Based on my own experience, some client’s feedback and market growth I will be 100% honest with you, and will share with you some pros and cons of hiring a freelancer or a company/agency for your next product or project.

What’s the real difference? Where is the secret? Maybe you can think the price is the only most important thing to get in mind, but no. There are more facts that you should consider.

I’m pretty sure that freelancers works and consulting companies/agencies works as well; the difference is on your goals, your budget and timing. If you can get feedback from friends about working with freelancers or companies, it can be a good escenario for you in order to take a good decision.

Now I will how you show pros and cons based on my own experience. Let me say that I have worked with both freelancers and companies at the past for specific projects.

 

👨‍💻❌ Freelancer cons:

  • Some freelancers out there are not working full-time as you expect. They can just disappear from the map and you can’t do much to change it. Remember that freelancers, most of the times, are working in more than one project at the same time. If your project needs a top-level communication skills, and your deadlines are very important, please take note about this.

 

  • Cheapest freelancers are based out of USA, where Internet connection and professional English skills can be a disadvantage to keep meetings, provide product advisement and predict bad events on future.

 

👨‍💻✅ Freelancer pros:

  • One of the best point is favor of freelancers is pricing. They can offer you, sometimes, a better financial proposal because they don’t spend money in other ares that incorporated companies does. For example, most of freelancers works from home, so they don’t need to pay for an office or transportation. Make sense?

 

  • Availability: Some freelancers are more available to accept new businesses almost right away.

 

🏢❌ Company cons:

  • Availability: The best IT consulting firms around the world have excellent but limited designers, developers and marketers assigned to specific current projects. So, if your product needs a to start right away, maybe you will expect that kind of delays. Once you started working with a company, everything will continue fluently. Working with 4Geeks, for example you can expect a complete schedule with meetings, releases and some others important dates.

 

  • Pricing: I’m not pretty sure if pricing is a disadvantage when you partner up with firms or companies, compared with all the value you receive. But if compare this price with freelancer price, you probably will see an increment.

 

🏢✅ Company pros:

  • Professionalism & legal entity: If your product is already in the market, you should not play a different game.

 

  • Product advisement: When you partner up with a company or firm, you are backed by a complete team of consultants, designers, engineers and marketers, who can provide you “free advisement” about your product on specific areas. That’s the power of leverage on a company and its experience.

 

  • One-stop shop: If your project needs more than one guy working full-time or part-time, the company can setup a right team of top talented engineers for you, and it’s really awesome. At the end of the day, if you trust enough in that company, you can outsource all your work to them.

 

 

Providers listings

Platforms like UpWork, Freelancer and People Per Hour are some very good and popular websites to contact and hire freelancers, in almost any category you need…. web programmers, mobile programmers, digital designers, copy writers, data entry, and more.

At the other hand, platforms like Clutch, VenturePact and GoodFirms are popular company listings websites to search a company related to your needs like Digital Marketing, SEO Services, IT Services, E-Commerce Development, Software Development, Blockchain technology and more.

These platforms let you find the right provider by filtering hour rate, customer feedback, years of experience, country/market and more custom filters.

I would love you read your experience, good or bad, working with freelancers or companies. So, please use the comments section below to drop us a line about your past experience.

If you are looking for an IT consulting company, feel free to reach out to us. We focus on helping companies with its product design, product development and product marketing.

Take care!

Introducing #GeekCapsule videos series

You have been a star follower for months (or years), and you already know the genuine passion we put on doing every single thing; every single project, every single product. We never will stop to do that.

Couple months ago we started a podcast; all you invited to listening.

I’m pretty happy because a couple days we published the first #GeekCapsule video (introduction). So, what the hell is #GeekCapsule? Simple: it’s videos series, interactive, about business, product design, product development and product marketing.

The plan is create and share with all you our experience and knowledge in fields that we are experts.

So, feel free to subscribe our YouTube channel in order to get notifications when a new topic is up, and share with your community and business network on Facebook, Twitter and LinkedIn.

I would like to use this opportunity to ask you: What’s topics is more critical for your business at this moment? What business problems are you facing? Please share with me your comments below.

Best.

SmarterSelect: 4 Main Product Challenges Solved

Digital businesses need a good ideation, implementation, execution and growth, but at the development side the challenges are huge as well. As much as a product grows, so do the challenges and problems to solve.

In this opportunity I want to tell you the main product development challenge our engineering team faced, and I will show you how we fixed it. Maybe your business are facing some similar issues and this post can help you to find a solution.

SmarterSelect is a web platform to create and manage forms. As they say: “Online Applications. Made Easy”. Over 1 million active users (and counting) are creating and managing online applicationsgrantsscholarships on SmarterSelect every week in the United States.

SmarterSelect enable partners like Texas Tech UniversitySan Angelo Area Foundation and Vermeer to manage online applications.

4Geeks created a engineers dedicated team, getting together Ruby on Rails engineers and Quality Assurance experts, to solve past issues and improve the product constantly.

Let’s start! Here is the 4 main problems we found and how we fixed it.

Challenge #1: QA manual

Too many projects faces issues in production, customers don’t like that for sure. Our first recommendation is to add human power to avoid mistakes on development. QA people is amazing to think on hundred of combinations for test scenarios, that what SmarterSelect needed.

We added QA experts to the team, in the same building to improve communication on issues and help the developers to create ever more code quality.

Listen to this podcast episode when we talked with Meli, the QA Leader in SmarterSelect.

Challenge #2: Dockerize the app

I remember having some bad nights working with server infrastructure, libraries. With Docker we got rid of that, same container, same for all environment, we forget about the differences on development, staging or production.

Also, some advantage we see is when some new developer joins to the team. There will be no need to spend hours or days trying to install all gems, libraries and dependencies with just a docker command, voilà! environment ready. Our client is definitely happy for that.

Challenge #3: Implemented CI tools

The team introduced CircleCI to the projects, helping us on running the small (increasing)  set of automated tests before putting any code into main branches.

For every PR (Pull Request) we run CircleCI containers and confirm the code is not breaking any configuration or code.

Have you implemented (or thinking to do) CI tools on your project? Comment below your experience.

Challenge #4: Rails upgrade

This is a huge deal. Some day we decided that It was time to move from Rails 2 to Rails 4. It sounds crazy but we didn’t want to do a little migration to Rails 3 to later move to Rails 4. It was time to do the roughest change.

So for 4 months the team was focused on create features and migrate at the same time. It was a complete successful, and now we are thinking on move to Rails 5 for sure, but our client doesn’t know (probably he will find out here).

We improve some security issues by that migration and we also did some refactors on old legacy code.

 

Bonus: Download the full Case Study in order to get know how SmarterSelect grew up more than 110% in 2018.

If you need help with your business/product and your annual revenue is $3M+, please reach out to us; our consultants will be happy to assist you on find the right path and solution.

Introducing Product Marketing Services

For years we have been supporting companies by designing (Product Design) and developing (Product Development) their own digital products, like mobile apps, web systems, chatbots, cloud services and so.

We have accumulated a lot of experience on turning simple business on successful products. Prove to yourself by browsing the Portfolio page. Remember you can download a full case study for some projects here.

We really understand how difficult is to launch and to keep a product profitable, because of multiple facts. To be honest with you, tons of products will never achieve business stability.

Today, we are closing the circle. We’re happy to announce you that our team will also support product marketing services, focused on $3M+ in revenue companies. Now you can get all you need in a same place. And I think this is a very positive fact, because designing and engineering team can be so close to the marketing team.

If includes a wide variety of services but I can mention:

  • Setup and manage marketing strategies
  • Branding
  • Social Media
  • Paid Media (CPC, CPM) on Facebook, Google and LinkedIn
  • Blogging and SEO
  • Email Marketing
  • Growth Hacking techniques and more.

For now, we are just accepting an small batch of products to market a month, in regions like United States and Latin America.

Guys, you know we love to share 100% valued content with you, so take a look at product Marketing category in order to learn more tips, specially written for CMOs and Head of Sales about how to attract more leads through digital marketing and growth hacking techniques.

All of you out there, are you facing sales and marketing challenges? Feel free to drop us a line in order to understand your start point and show the way to the next level. If you hate contact forms 🙂 you can pick a date to talk with me.

How We Built a Real Chatbot for Google Assistant, Step by Step

I know a lot of software companies blogging about top emerging technologies, and talking about how easy can be create a product by implementing technologies like Machine Learning, Artificial Intelligence and so. There are hundred of people requesting attention out there.

Instead of talking, 4Geeks is building and creating products; and today I would like to show you how we built a real chatbot for Google Assistant… for example purposes.

 

Google Assistant is the engine running on Google Home (smart speakers – similar to Amazon Alexa), mobile phones, websites, watches and cars. Yep, cars. Take a look at this video to understand Google Assistant scope.

A chatbot basically is a program with capability to understand natural language (English, Spanish, French…) and trigger orders.

We have been sharing a lot of valued content for developers and decision makers about the unmeasurable power of Artificial Intelligence for so many industries.

Step by step

Please, look at the following 52-min video (please enable captions) where I built a real chatbot, step by step. For this demo I used some technologies like DialogFlow, to send orders and interact with Google Assistant on a natural-language way.

 

If you want to learn more about text-based and voice-based chatbots, maybe you want to listen this podcast episode where Sergio and I talked about chatbots. If you need help with your business processes automation, just let us know.

Have any questions? Please use the comments below.

Why 4Geeks is Different to Other IT Firms? Here is 3 Key Points To Understand It

Hi there! In a varied market is important to identify the actors (the real ones). I started this article to show the differences between 4Geeks and other software companies or agencies.

As I said before: “we hate to compare talent, but many people get confused, and they believe that pricing is an advantage”.

Sergio and I founded 4Geeks because bad experiences with other software companies, related in most cases with a misinterpretation of the market. We firmly believe in personal relationships as the engine of a healthy company, both for customers and employees.

Please let me explain you, in 4 key points why 4Geeks is not like a regular software company:

Key #1: Family first

If you come to the office, you can see all team members are a truth family. I’m not kidding. In a family they take care of each other, in all aspects; and that is exactly what happens in 4Geeks.

What would you be able to do for your own family? Everything you can. We too.

The following video is a slide of a weekend team at the beach apartment singing She Will Be Loved by Maroon 5. We are not responsible for possible issues on your ears. Then if you plan to sleep tonight like a baby with no nightmares here is the original song. 🙂

 

Key #2: Continuos learning habits

In 4Geeks it’s forbidden to do nothing for yourself, that is why we encourage each team member to improve their skills, both personal and technical, in order to become the people they want to become.

My partner Sergio is in charge of culture here in 4Geeks, and he implements a Career Path. It’s a plan to measure and to empower the team, one-to-one.

Ivan and Diego in meeting with Sergio

Technical skills are important, but personal development is in the mainstream.

Byron, Allan and Diego practicing boxing.

 

Key #3: Driven by passion. 10X mindset.

We are not simple coders, designers or consultants. We have an entrepreneurial mindset. Family and passion are two of our best team features, and we have some methods to recognize a “driven by passion” people.

Byron practicing swimming

“Shoot for the moon. Even if you miss it you will land among the stars.” —Les Brown.

The last month we did a workshop about dreams, and how to materialize it by visualization. It’s a ver huge gun! In the following video you can see some team members explaining their “dream paths”. Feel free to replicate it in your company.

 

A couple weeks ago we published a business article that puts 4Geeks and Indian (and other) companies face to face. I really love all of them, but I hope this can help you understand better the main benefits of working with 4Geeks vs other agencies and companies around the globe.

Have questions or want to come to visit us? You already knows what to do.

Until next. Bye!

5 Learned Lessons From TechCrunch Disrupt SF 2018

I really really love to learn and share knowledge with colleagues, entrepreneurs, makers, startups and companies into technology field. And Disrupt is the perfect event. That’s why I attended this event in San Francisco, California.

TechCrunch Disrupt is an annual tech conference hosted by TechCrunch in San Francisco, New York City, and Europe (London or Berlin), with one 2011 conference held in Beijing.

TechCrunch Disrupt hosts an event called Startup Battlefield at its conferences where startups sign up to pitch their business ideas on a stage in front of venture capital investors, media and other interested parties for prize money and publicity. Past participants include Dropbox, Uber, Beam, Coinbase, Trello, Mint, Yammer, and others.

So, in this post I will share with you what I learned, impressions from my point of view (and phone camera). Hope you can enjoy (and learn) as much I did.

 

Lesson #1: Other places are emerging as the next Silicon Valley.

This is not a new topic actually. There are some emerging cities not just in USA but around the world that are doing a great work putting together entrepreneurship, technology and investors.

Silicon Valley is not about money and technology, it’s about entrepreneurship mindset.

Inside USA we can find places like:

  • Austin, TX
  • Boston, MA
  • New York City, NY

Outside USA we have places like:

  • Guadalajara, Mexico
  • San Jose, Costa Rica
  • Vietnam City.

BTW, Guadalajara and San Jose are cities where 4Geeks has offices.

Lesson #2: Innovation is at the heart of entrepreneurs.

Every hall during the event, I found absolutely brilliant people and with a lot of passion for what they do. The innovation is completely in your DNA, which allows you to find solutions to day-to-day problems.

Definitely entrepreneurs around the world are called to a simple thing: solve problems.

And if you think about it, the solutions that humanity enjoys today in the field of electricity, transport, communication, have been thanks to those entrepreneurial minds that never stay still until they find a solution. This makes us advance as humans on this planet.

 

Lesson #3: AI is a trending topic among startups

If you are not familiar with the term, Artificial Intelligence (AI) is the set of many advances in the field of information technology, which allows us to use the brain of machines to make decisions. These machines learn with every interaction, similar to humans.

So if we take this concept to startups, we find solutions such as systems that predict natural disasters, chatbots for customer service, find less congested routes in the city, book a flight, etc. The ability of AI today is immeasurable.

2017 and 2018 were years of introduction to this type of technologies, where the big players like Google, Microsoft, Apple and HubSpot integrated AI to the majority of their products. Some startups also started to create smart products based on Machine Learning.

2019 will be a year where we will see even more cases of AI success in society.

 

Lesson #4: Investors look for people not ideas

The main investors of Silicon Valley and New York were in Disrupt SF 2018; they sought to meet the best entrepreneurs and products in the room.

For years we have believed that for an investor the product and the ROI is important. Yes it is, but the personality, passion and experience of the team behind the product is much more important.

Ideas are worth 0, people have no price.
Investors are looking for a team to trust, honest, to know how to execute ideas as quickly as possible.

Why? Because an idea may not be successful, but the resilience of the team will pivot it until it finds a correct path.

So, if you’re in the stage of discovering your partners, take your time.

 

Lesson #5: Networking opens doors and make business

By now you should recognize the importance of meeting new people and connecting with them. This is the main reason for the TechCrunch Disrupt SF event.

If you have the interest and disposition, in less than 10 hours you can find your future partner, client or supplier. How to achieve it? By asking.

If you ask the right questions to the right people, you can change your own future.

Did you attend this event? Liked it? Please use the comments section below to share what you think about this kind of events. What’s your favorite tech/business events?

Take care!

4 Main Benefits of Using a Cloud Storage Service on Your Product

Hello there! Today I want to put in perspective one of the most powerful tools of Cloud Computing on modern products. Any kind of product, any industry… it may be a SaaS or PaaS.

If you already know what cloud storage is, good. But if don’t have idea what is it, let me explain you in a few words: Cloud storage is a cloud computing model in which data is stored on remote servers accessed from the internet. That’s it. And there are some excellent providers in the game like Amazon Web Services (AWS S3), Google Cloud Storage and Microsoft Azure Storage.

One of my favorite cloud storage providers is Google Cloud Storage. Why? Listen to this podcast episode when I talked, with Sergio, about this service, pros and cons.

Some popular services like Netflix, Uber, Coca-Cola, Spotify and Mall4G are storing a huge size of objects on cloud storage, keeping a good server performance and scaling as much they can.

Let me know detail you the 4 main benefits of using cloud storage on your current or next product, and why founders love it:

Benefit #1: Better product performance – auto CDN.

More and more product owners are splitting assets (images, CSS, videos, fonts…) to upload it to a cloud storage service because they already how fast and secure is the content delivery rate. So, it means two advantages: don’t overcharge main servers and leveraging on a CDN (Content Delivery Network) to delivery objects to users browser or phone app.

When the 4Geeks team integrated a storage service on Appetito24 (food delivery app), users in different regions automatically obtained an improvement in the mobile app and web administration panel: 65% faster.

Here the map of Google Cloud Platform datacenter locations around the world.

Google Cloud Platform datacenter locations

 

And here is the Amazon Web Services (AWS) and Microsoft Azure datacenter location around the world.

Amazon and Azure datacenter locations

Benefit #2: Money saving

This is one of the most important advantages of cloud storage, because the current providers have very competitive billing plans. The price may vary depending on the provider, but I can say that starts from $0.026 USD per Gigabyte per month.

Now you can figure out the price to store a movie on a cloud storage service.

Google, for example, offers a free quota of 5GB per month.

 

Benefit #3: Good for a recovery plan

I know some traditional companies, like Despacho Carvajal in Costa Rica, that are hosting its important docs, images and videos on a cloud storage service as its main backup plan. Store unlimited objects, 100% private (or public– you choose.).

Google Cloud Storage, for example, can manage different versions of a single object; so it make possible to rollback as much you need to get a preview object version. This is so powerful.

 

Benefit #4: Scalable service

Founders know the power of scalability. Please imagine for a few seconds: Netflix uploads a movie one single time, and it can appears instantly on all TVs, computers, phones and tables around the globe. By magic.

 

Security deserves a complete article, which I will publish soon for you.

As always, if you need help to migrate your product assets to a cloud storage service, please feel free to pick a date to autogenerate an online meeting with me. Or if just looking for more information, write us at any time. The engineering team can assist you to take a good decision for your company.

Appetito24 Partner Up With 4Geeks to Deliver Food in Panama

Have you hear about Appetito24 before? Yes? Cool. No? Well, it’s a food delivery app where users can order food from their favorite restaurant in the city to their house or office, in Panama.

In this field you can find some providers similar to Appetito24, like Uber Eats, Glovo, Eat24, Instacart and Amazon.

I’m very proud to tell you that 4Geeks engineering and design team helps to Appetito24 run, by making possible that the mobile app to be up and running. It sound easy to say, but it’s a titanic work. Details counts.

Plus to order food by the mobile app, users can buy market products directly from home (chicken, eggs, cheese, apples, etc).

Nowadays the app serves more than 200K users, and tons of orders daily.

  

Appetito24 CEO Enrique Valencia says this about 4Geeks:

We have been closely working with 4Geeks for months, developing in different languages for our ongoing operations in Central America. Support/Quality and delivery time are always met. We look forward to continue doing business with them in this and new projects to come.

Appetito24 is today under the PedidosYa group. PedidosYa is right now delivering food in Argentina, Bolivia, Brazil, Chile, Paraguay, Panama and Uruguay.

Get more details about the work we did on this product, like the technology stack, the solution we implement and some extra key points, by visiting the case study page. Also, if you are curious person,  take a look at the 4Geeks Product Development Cycle to get know how we design and build products like Appetito24.

So guys, if you are in Panama and you are so hungry, just download the mobile app for Android and iOS.

4Geeks is a product development and design company. If you need help with your product, no matter your product stage, become a client. We have a robust engineering team

Bon appetit!